How We Market Your Home

Other than putting my home in MLS and sticking a sign in my yard, how do you market my home?        


  • We invest much more than other realtors to get your home Maximum Exposure:  
    • Print Advertising – community, regional and national print advertising including:  The Charlotte Observer, Charlotte Urban Home Magazine, Luxury Home Magazine, SouthPark magazine, New York Times, Wall Street Journal, and our own Ivester Jackson I Christie’s Portfolio of Fine Homes – distributed to over 10,000 Charlotte metro homeowners. 
      • Print advertising does work, no matter what other realtors may tell you. 
    • Buyers on Our Website – Over 7,000 buyers have signed up on our website to receive information on homes for sale. These buyers are looking all over the Charlotte metro and in different price ranges (typically we have 100-200 for any given location/price range).  We’ll call each one, tell them about the benefits of your home and encourage them to come see it.
    • MLS/Syndication – Our syndication partners are extensive and include Zillow, Trulia, Realtor.com (where our homes are showcased), Yahoo, Redfin, Homes.com, other real estate company’s websites, NewYorkTimes.com, WallStreetJournal.com
    • Attracting Interest from “Drive By’s” – Most potential buyers driving by a home for sale don’t call the sign phone number. We use Mobile Voice Routing technology and Curbside Smartphone flyers to increase buyer inquiries by 300% compared to traditional signage.  We’ll share the specifics on these systems when we meet.   
    • Facebook Advertising and Other Social Media – we target by location, income level, age, etc.
    • Out of Town Buyers – over 40% of luxury buyers now come from out of state.  With the credibility of the 200 year old Christie’s brand and over 1300 worldwide offices, we’re reaching and attracting more out of state buyers than other firms in the region. 
    • Professional Brochure – Many realtors don’t provide anything for buyers to take away after a showing – and the ones that do often limit it to a sloppy print out of the MLS sheet or the property disclosure. We provide professionally printed brochures with great pictures and a description describing the best features of your home.  
      • Many buyers that come to see your home are seeing 4-10 other homes the same day and homes tend to run together.  Having this brochure helps buyers remember your home.  
      • The brochure also helps creates positive feelings for your home and promotes a feeling that you have cared for it.

(See All 10 Questions)

We invest much more marketing your home than other realtors. We know this increases the probability of selling quicker and at a higher price.  I’d enjoy sharing with you how we would market your home. 

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